The iMan Cometh

I have to admit, I'm getting a little tired of waiting for reality to catch up to my expectations. Especially, when it comes to television and film I'm a little shocked that we haven't gotten to what I see as an inevitable leap. We haven't yet seen the full-on merging of these formats with the Internet.
Oh sure, I can now download and watch just about any television program I want using providers like iTunes. I can pick up a flick on Vongo.com. I can drop by YouTube and watch pretty much anything I've ever wanted to see. And Bit Torrent... well... one drools at the prospects. But despite the plethora of available programming it just isn't where it should be. Not yet.
Recently I got TiVo. I've survived without TiVo for a long time, but now that I have it I can certainly see the advantage of it. I mean, I've had DVRs in the past and they pretty much give me what TiVo gives me, with one exception. TiVo has the ability to provide its OWN programming.
If you use the service you probably know that the latest generation of these magic boxes can actually go online and download content like previews and behind the scenes specials. It's essentially a Linux based computer, so really it has the option of running just about any kind of content you can imagine. So this has me thinking... why haven't we graduated to all of our content coming to us over the Internet?
The technology is here. Now. I can hit a button and look at online content. Networks like ABC and NBC have put their programming online (usually for a limited time after the initial broadcast). So why can't I punch that up on my TiVo?
In fact, why should I ever have to watch TV again?
There's an opportunity here. With new forms of compression it's getting easier to deliver clean, high quality programming over broadband connections. So what if a company like TiVo took advantage of this? What if, instead of paying for cable or satellite television, I paid for a broadband Internet connection and TiVo and got all my programming without the annoyance of, say, 10 Spanish channels or 15 sports channels or a bunch of home shopping channels I never watch? What if I could pick my lineup, like programming my own special network, regardless of the studio that produced it, the network that broadcast it or the original time it was broadcast?
The answer, obviously, is that it isn't the technology that's holding us up. It's the networks. They haven't figured out how to force feed us the hours of advertising they currently use to make their revenue. Can we blame them for wanting to make a living? No. Can we blame them for holding up progress in the name of a buck? Yep.
I'm disillusioned with TV. That's a heart wrenching thing to say because TV has always been the nurturing glass teat of my existence. But it's true. I'm tired of endless advertisements and sub-standard programming. Heck, we get ads on cable channels that we pay EXTRA to watch. What's up with that? If I'm paying for something then I don't want to be advertised to. That covers TV, movies, and satellite radio. So far I've gotten ad blitzed by all of them.
But my rant on the advertising avalanche is for another time. Right now I'm focused on the fact that we have the ability to merge television and Internet into one overwhelmingly useful, cool and entertaining creation and the hold-up is money. Not OUR money, of course... that's only good for throwing at advertisers. No, it's the fact that networks would take a cut in revenues.
So be it. Yeah, I know, easy for me to say. But the fact is that broadcasting online requires less overhead. It doesn't require a broadcast license. It doesn't require affiliate stations. It doesn't require towers or large power requirements or any of the other trappings of modern broadcasting. In short, by going completely online a network can cut its operating costs down while keeping advertising dollars (and other sources of revenue) up.
Of course this has the unfortunate side effect of running local affiliates out of business, right?
Does it?
When cable television became prevalent there was a worry that local stations would be pushed out of the market because they didn't offer the edgier, cooler programming. National news networks would run local news stations out of business because they had more money behind them, more reach, and more polish. But none of these doomsday prophecies came to pass. Why? Because people still want local news and local content.
Here's the future, according to Kevin - networks will start broadcasting their programming entirely online, using a model much like what is available now (advertisers paying for programming in commercial breaks). Local "affiliates" will become independents, broadcasting their news programs online and beginning to offer "local content." Newspapers will either become broadcasters themselves or partner with a broadcaster to start offering video content online. Telephone services will become VOIP services (like Vonage), operating entirely online. Cellular phone services will transform into WIFI phone services, converting their towers into large mobile "hot spots."
In other words, the Internet will become our one-stop source for all information, entertainment and communication. We will reap the full benefits of a unified, worldwide network and source of information for the first time in our history. And all it takes for it to happen is for the "giants" of these industries to get their heads out of their collective posteriors and push ahead into the future.
J. Kevin Tumlinson is the Editor of ViewOnline Magazine. Please feel free to contact him with any questions or comments. His personality is now entirely online.
Oh sure, I can now download and watch just about any television program I want using providers like iTunes. I can pick up a flick on Vongo.com. I can drop by YouTube and watch pretty much anything I've ever wanted to see. And Bit Torrent... well... one drools at the prospects. But despite the plethora of available programming it just isn't where it should be. Not yet.
Recently I got TiVo. I've survived without TiVo for a long time, but now that I have it I can certainly see the advantage of it. I mean, I've had DVRs in the past and they pretty much give me what TiVo gives me, with one exception. TiVo has the ability to provide its OWN programming.
If you use the service you probably know that the latest generation of these magic boxes can actually go online and download content like previews and behind the scenes specials. It's essentially a Linux based computer, so really it has the option of running just about any kind of content you can imagine. So this has me thinking... why haven't we graduated to all of our content coming to us over the Internet?
The technology is here. Now. I can hit a button and look at online content. Networks like ABC and NBC have put their programming online (usually for a limited time after the initial broadcast). So why can't I punch that up on my TiVo?
In fact, why should I ever have to watch TV again?
There's an opportunity here. With new forms of compression it's getting easier to deliver clean, high quality programming over broadband connections. So what if a company like TiVo took advantage of this? What if, instead of paying for cable or satellite television, I paid for a broadband Internet connection and TiVo and got all my programming without the annoyance of, say, 10 Spanish channels or 15 sports channels or a bunch of home shopping channels I never watch? What if I could pick my lineup, like programming my own special network, regardless of the studio that produced it, the network that broadcast it or the original time it was broadcast?
The answer, obviously, is that it isn't the technology that's holding us up. It's the networks. They haven't figured out how to force feed us the hours of advertising they currently use to make their revenue. Can we blame them for wanting to make a living? No. Can we blame them for holding up progress in the name of a buck? Yep.
I'm disillusioned with TV. That's a heart wrenching thing to say because TV has always been the nurturing glass teat of my existence. But it's true. I'm tired of endless advertisements and sub-standard programming. Heck, we get ads on cable channels that we pay EXTRA to watch. What's up with that? If I'm paying for something then I don't want to be advertised to. That covers TV, movies, and satellite radio. So far I've gotten ad blitzed by all of them.
But my rant on the advertising avalanche is for another time. Right now I'm focused on the fact that we have the ability to merge television and Internet into one overwhelmingly useful, cool and entertaining creation and the hold-up is money. Not OUR money, of course... that's only good for throwing at advertisers. No, it's the fact that networks would take a cut in revenues.
So be it. Yeah, I know, easy for me to say. But the fact is that broadcasting online requires less overhead. It doesn't require a broadcast license. It doesn't require affiliate stations. It doesn't require towers or large power requirements or any of the other trappings of modern broadcasting. In short, by going completely online a network can cut its operating costs down while keeping advertising dollars (and other sources of revenue) up.
Of course this has the unfortunate side effect of running local affiliates out of business, right?
Does it?
When cable television became prevalent there was a worry that local stations would be pushed out of the market because they didn't offer the edgier, cooler programming. National news networks would run local news stations out of business because they had more money behind them, more reach, and more polish. But none of these doomsday prophecies came to pass. Why? Because people still want local news and local content.
Here's the future, according to Kevin - networks will start broadcasting their programming entirely online, using a model much like what is available now (advertisers paying for programming in commercial breaks). Local "affiliates" will become independents, broadcasting their news programs online and beginning to offer "local content." Newspapers will either become broadcasters themselves or partner with a broadcaster to start offering video content online. Telephone services will become VOIP services (like Vonage), operating entirely online. Cellular phone services will transform into WIFI phone services, converting their towers into large mobile "hot spots."
In other words, the Internet will become our one-stop source for all information, entertainment and communication. We will reap the full benefits of a unified, worldwide network and source of information for the first time in our history. And all it takes for it to happen is for the "giants" of these industries to get their heads out of their collective posteriors and push ahead into the future.
J. Kevin Tumlinson is the Editor of ViewOnline Magazine. Please feel free to contact him with any questions or comments. His personality is now entirely online.